Shabd is a New York fashion label initiated by artist Shabd Simon-Alexander in 2009. Shabd moved to New York in 2000 to study Photography at NYU. Her early years in New York were spent exhibiting her artwork and working with artists, designers, filmmakers, and musicians including Anne Chu, Andrea Crews, Antoine Catala, The Brooklyn Children’s Museum, Christo and Jeanne-Claude, Jasmine Shokrian, Joshua Safdie, Lion Brand Yarn, Mary Adams, Thakoon, and her art collective Saviour Scraps.
Instead of seeing fashion and craft, or fashion and art as segmented, finite terms, Shabd prefers letting these conditions ambiguously slide around, allowing her work and public to re-imagine what an artist/designer is. Shabd’s work is not bound by time or intended to be quickly disposed of. A blurring of the seasons liberate her designs from standard fashion markets, creating timeless pieces to be enjoyed year-long, and year after year.
With her friends as muse, Shabd’s clients are creative, intellectual women who search out and invest in a few choice, quality pieces to wear forever. The label’s overall core values are historical and cultural connections where hand techniques are central to both design and production. Every piece has been laboriously worked over by a group of dedicated and creative professionals. The line is made in New York City’s Garment District, and whenever possible, fabrics are ethically sourced. Whereas most designers, even socially conscious ones, tend to outsource most of their production, and almost always their fabric treatments, all of Shabd’s fabric dying is done in New York by hand, in the studio, by the designer herself.
To find out more visit www.shabdismyname.com.